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Selected work

Built across brands, platforms, and businesses.

Proof of work across the full digital lifecycle: design, publish, build, grow, and operate. Each story describes the contribution without implying ownership of work outside that scope.

SFNYHotel BusinessInspireDesignDynamic DrainageTradeZing
01

SoleFoodNY / #SFNY

Brand, commerce, publishing, and product content in one operating system.

Custom storefront and theme work, newsletters, product photography, blogging, advertising, social promotion, and e-commerce operations.

  • Brand identity
  • E-commerce
  • Digital publishing
  • Product content
  • Marketing
02

Hotel Business / ICD Publications

Digital publishing systems for a national B2B media operation.

Contributed to WordPress and PHP migration, CMS operations, advertising technology, analytics, subscriber workflows, email systems, and web infrastructure across hospitality media properties.

  • Publishing
  • CMS
  • Ad technology
  • Analytics
  • Operations
03

Dynamic Drainage

A connected small-business growth system, not just a website.

Worked across the Wix marketing site, homepage optimization, social content, Google Ads, and account operations supporting the path from visibility to qualified leads.

  • Web
  • Local search
  • Google Ads
  • Social
  • Lead generation

Systems & product work

What does not fit inside a browser frame.

01

Gold Shore / Risk Radar

Data ingestion, model-assisted analysis, signals, operator review, dashboards, and APIs.

02

TradeZing

WordPress product work connecting video, transcription, searchable content, and product workflows.

03

Gold Shore infrastructure

A two-app Cloudflare architecture joining the public experience, unified API, storage, queues, and protected operations.

DesignBrand · CAD · visual systems
PublishEditorial · commerce · CMS
BuildWeb · applications · integrations
OperateInfrastructure · data · automation

Next project

Bring the interface and the operating system together.

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